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How to Grow A Startup: 5 Thing You Need to Know

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Viewing data can be difficult, and some things don’t work just because they don’t create what people want. Most of the data disappears due to incorrect execution of growth and marketing. How to Grow A Startup Growth is the key to success, but starting a business is really difficult. This is incomprehensible to many founders. What makes things more difficult is a large number of strategies and compromise technologies that determine how we should  promote our own growth and marketing  efforts. I think this is because many founders like brands and we fantasize about going to nightclubs. The stories we hear  about Dropbox , Airbnb, or other unicorns lead us to believe that growth is the pursuit of magical choices that change the course of our history. As a source of inspiration, many founders view it as a secret and apply it regardless of their product or the background of their customers. Instead, these startups posed a question: "Which  marketing channels can help ...
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What to do if tour product isn’t growing

As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I’ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I’ve seen most of them linger then fizzle. “Founders launch their product, wonder why it isn’t growing like gangbusters and then immediately try to fix their growth problem.” They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth. But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product. Before trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate...
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Should startups care about profitability?

There are certain topics that even some of the smartest people I talk with who aren’t startup oriented can’t fully grok. One of them is whether profitability matters. It’s common cocktail party chatter to hear people confidently pronounce that some well known startup is sure to blow up. Or you know the other one — the one where Snapchat lost $2 billion in just one quarter. Two-fucking-billion! What a disaster! Except that they didn’t actually lose $2 billion in cash. It was a stock option incentive related “expense” but I bet you didn’t know that because in an era where we only read the headlines — they must be a train wreck losing billions. (They actually lost about $175 million in cash in that quarter, FWIW. See appendix if you want to know more on this.) “How could they succeed when they’re not even profitable!” If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new...
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